Etsy active buyers count is one of the most important Etsy statistics provided in the company’s quarterly financial reports.
Etsy active buyers refer to customers who have made at least one purchase on the Etsy platform within the past 12 months. An active buyer is someone who has not only created an account on Etsy but has also engaged with the platform by purchasing products from one or more Etsy shops. Etsy actively tracks and reports the number of active buyers on its platform as a key metric to measure its business performance.
In December 2022, Etsy had 89.4 million active buyers.
| Year | Active Etsy buyers | Growth |
| 2022 | 89.4 | ↓ -7.17% |
| 2021 | 96.3 | ↑ 17.73% |
| 2020 | 81.8 | ↑ 76.67% |
| 2019 | 46.3 | ↑ 17.51% |
| 2018 | 39.4 | ↑ 18.32% |
| 2017 | 33.3 | ↑ 16.84% |
| 2016 | 28.5 | ↑ 18.75% |
| 2015 | 24 | ↑ 21.21% |
| 2014 | 19.8 | ↑ 41.43% |
| 2013 | 14 | ↑ 50.54% |
| 2012 | 9.3 |
Etsy is an online marketplace where independent creators can sell their unique and handmade items to a global audience. The platform has experienced tremendous growth in recent years, attracting millions of active buyers from all over the world. In this analysis, we will examine the trends in Etsy’s active buyer base from 2012 to 2022 and explore what factors may have contributed to these trends.
The number of active buyers on Etsy has been increasing steadily over the years, with a significant increase in the number of buyers from 2019 to 2020 and 2021.
The number of active buyers on Etsy in 2022 is 89.4 million, which is a decrease from the previous year (96.3 million). This decrease may be due to the impact of the COVID-19 pandemic, which led to a surge in online shopping in 2020 and 2021.
In 2021, the number of active buyers on Etsy reached its highest point, with 96.3 million buyers. This increase may be attributed to the fact that many people were forced to stay at home due to the COVID-19 pandemic, and turned to online shopping as a result.
The growth rate in the number of active buyers on Etsy has been consistently high, with a growth rate of 17.4% in 2021 compared to 2020, 22.4% in 2020 compared to 2019, and 23.3% in 2019 compared to 2018.
The number of active buyers on Etsy has grown by 131.4% since 2018, and by 540% since 2012, indicating a significant increase in the popularity of Etsy as an online marketplace for handmade and vintage goods.
Overall, the data suggests that Etsy’s user base is expanding rapidly, with a growing number of people turning to the platform for unique and personalized items. While the COVID-19 pandemic may have impacted the growth rate of active buyers on Etsy in 2022, the overall trend suggests that the platform’s popularity is continuing to increase over time.
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