Step-by-Step Guide to Selling T-Shirts on Walmart

selling t-shirts on walmart
Helen Shpolanska
Helen Shpolanska
Helen is a ecommerce business owner with a passion for design. She runs multiple print on demand merch stores and shares her insights about selling online in her blog eCom Bits.

Walmart is one of the largest retail chains in the world and has a robust online marketplace that offers sellers an opportunity to reach millions of customers. If you’re interested in selling t-shirts on Walmart’s online marketplace, here is a step-by-step guide to get you started.

A 6-Step Guide to Selling T-shirt on Walmart

selling t-shirts on walmart

1. Register as a Walmart Marketplace Seller

The first step is to sign up as a seller on Walmart’s marketplace. You will need to provide basic information about your business and complete the registration process, which includes a credit check and providing information about your products. To register, visit the Walmart Marketplace website and click on the “Apply Now” button. Fill out the required information and submit your application. It can take up to two weeks for Walmart to review and approve your application.

2. Apply for T-Shirt Category Approval

Once you have registered as a seller, you need to apply for approval to sell t-shirts on Walmart’s marketplace. To do this, you’ll need to navigate to the “Item Setup” tab in your Walmart Marketplace account and select the “Category Approval” option. Find the “Apparel” category and select “T-Shirts” as your subcategory. Click “Apply” to submit your request for approval.

3. Create Product Listings

Once you have been approved to sell t-shirts on Walmart, you can start creating product listings. To do this, log into your Walmart Marketplace account and click on the “Add a Product” button. Enter the details of your t-shirt, including the brand, color, size, and description. You can also upload images of your t-shirt to help attract potential customers.

4. Set Your Prices

Next, set your prices for your t-shirts. It’s important to price your products competitively to attract customers. Do some research on similar products in the market to get an idea of pricing trends. You can also use Walmart’s pricing algorithm to ensure that your prices are competitive and in line with other sellers on the platform.

5. Fulfill Orders

When a customer places an order for your t-shirt, you’ll need to fulfill the order. Walmart provides a shipping label, and you’ll need to pack and ship the product to the customer. You can also use a third-party fulfillment service to handle this for you.

6. Provide Excellent Customer Service

To succeed on Walmart’s marketplace, it’s important to provide excellent customer service. This includes responding to customer inquiries promptly, processing returns and refunds efficiently, and maintaining a high level of communication throughout the transaction process. Walmart also has strict guidelines for seller performance, so be sure to monitor your metrics and respond quickly to any issues that arise.

Pros and Cons of Selling T-Shirts on Walmart

Here are some pros and cons to consider when deciding whether to sell t-shirts on Walmart:


  • Walmart’s online marketplace is one of the largest in the world, providing access to millions of potential customers.
  • Walmart has a streamlined registration and onboarding process for new sellers.
  • Walmart provides a shipping label and handles returns and refunds, making fulfillment easier for sellers.
  • Walmart’s pricing algorithm helps ensure that your prices are competitive and in line with other sellers on the platform.


  • Walmart’s marketplace is highly competitive, with many other sellers offering similar products.
  • Walmart has strict performance metrics that sellers must meet to avoid penalties and suspension.
  • Walmart takes a percentage of each sale, which can reduce your profits.
  • Walmart’s brand image may not be aligned with your own brand, which could impact your sales.

My favorite aspect about selling t-shirts on Walmart

My favorite aspect of selling t-shirts on Walmart’s marketplace is the access to a large customer base.

With millions of potential customers browsing Walmart’s website every day, there is a great opportunity to increase your sales and grow your business. Additionally, Walmart’s streamlined onboarding process and pricing algorithm make it easier for sellers to get started and ensure their products are competitively priced. The ability to use Walmart’s shipping label and handling of returns and refunds also saves time and effort for sellers.

Tips for Selling T-Shirts on Walmart

Here are some tips to help you succeed when selling t-shirts on Walmart’s online marketplace:

  1. Focus on Quality: To stand out among other sellers, it’s important to offer high-quality t-shirts that are well-designed and made from quality materials. This will help attract customers and encourage repeat purchases.
  2. Optimize Your Listings: Take the time to optimize your product listings with detailed descriptions, high-quality images, and competitive pricing. Use keywords and tags to help customers find your products and consider offering bundle deals or promotions to entice shoppers.
  3. Monitor Your Metrics: Keep a close eye on your seller metrics to ensure you meet Walmart’s performance standards. Respond quickly to customer inquiries and issues, and maintain a high level of communication throughout the transaction process.
  4. Expand Your Product Line: Consider expanding your product line beyond t-shirts to offer a wider range of products. This can help attract more customers and increase your sales.
  5. Stay Competitive: To succeed on Walmart’s marketplace, it’s important to stay competitive with your pricing and offer promotions and deals as needed. Keep an eye on other sellers and adjust your prices and strategies as needed to stay ahead of the competition.

In conclusion, selling t-shirts on Walmart’s online marketplace can be a great opportunity for entrepreneurs and businesses looking to reach a large customer base. By following the steps outlined in this guide and implementing the tips provided, you can increase your chances of success and grow your business on Walmart’s platform.

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