15 Key Etsy Statistics 2023 [Buyer, Seller Stats and Analysis]

etsy statistics
Helen Shpolanska
Helen Shpolanska
Helen is a ecommerce business owner with a passion for design. She runs multiple print on demand merch stores and shares her insights about selling online in her blog eCom Bits.

Looking for the latest Etsy statistics?

This blog post provides insights into key statistics for Etsy in 2023. Here’s a sneak peak of what you’ll find out in this post: 

  • the number of active buyers and sellers
  • Etsy website traffic
  • demographics of Etsy users
  • Etsy growth trends

Let’s dive right in.

Key Etsy statistics: Editor’s picks

  • In 2023, Etsy has 89.4 million active buyers and 5.4 million active sellers.
  • In 2023, the Etsy website gets 400-500 million visits each month.
  • 79% of Etsy sellers are women.

Etsy buyers

How many people actually use Etsy?

In December 2022, Etsy had 89.4 million active buyers.

Etsy’s active buyer base has seen significant growth over the past few years.

Despite the challenges posed by the COVID-19 pandemic, Etsy saw the biggest growth in 2020, with a jump to 81.8 million active buyers from only 46.3 million in 2019. In 2021, the number of active buyers continued to increase, reaching 96.3 million. However, by 2022, the number of active buyers decreased to 89.4 million, although the platform still boasts a significant user base, making it an attractive marketplace for sellers looking to reach a large audience.

Check out Etsy user base’s growth trends from 2012 to 2022 in the table below:

YearActive Etsy buyersGrowth
202289.4↓ -7.17%
202196.3↑ 17.73%
202081.8↑ 76.67%
201946.3↑ 17.51%
201839.4↑ 18.32%
201733.3↑ 16.84%
201628.5↑ 18.75%
201524↑ 21.21%
201419.8↑ 41.43%
201314↑ 50.54%
Source: Etsy Active Buyers

Who are Etsy’s biggest competitors?

Etsy is the fourth most visited marketplace in the world after Amazon, eBay, and Walmart. 

Etsy has established itself as a significant player in the e-commerce industry. The platform’s success can be attributed to its unique positioning as a marketplace for handmade, vintage, and artisanal goods, which appeals to a growing consumer base interested in unique and personalized products. Etsy’s ability to attract a large audience, despite competition from established players, highlights the appeal of its distinctive offerings and its strong brand recognition. Furthermore, it signifies that Etsy has carved out a niche for itself in the market, allowing it to thrive as an independent and competitive platform.

Source: SimilarWeb

How many people visit Etsy each month?

In February 2023, the Etsy website got 445.8 million visitors.

Etsy’s website traffic has been consistently high in recent months, with a particularly high spike during the Christmas season.

MonthEtsy Visitors Per Month
February 2023445.8 million
January 2023513.5 million
December 2022566.4 million
Source: Etsy visitors per month

Which country uses Etsy the most?

56% of Etsy’s traffic comes from the US.

Etsy has a strong presence in North America and Europe, which are key markets for the platform. The TOP5 countries that use Etsy are the US, the UK, Canada, Germany, and Australia.

Country% of Etsy Traffic
United States56%
United Kingdom8.5%

Source: SimilarWeb

What are the gender demographics of Etsy?

Etsy’s gender demographics indicate that the platform is popular among both men and women, with 53% of visitors being female and 47% male.

Source: SimilarWeb

What age groups buy on Etsy?

Etsy’s customer base skews towards younger age groups, with 25-34 year olds being the most frequent visitors, accounting for 28.25% of traffic, followed by 18-24 year olds at 21.62%. This data suggests that Etsy’s appeal lies in its ability to connect with a younger, digitally-savvy audience that is interested in unique and personalized products. 

Age group% of Etsy visitors

Source: SimilarWeb

Etsy sellers

How many Etsy sellers are there?

According to the latest data, Etsy has 5.4 million active sellers.

In recent years, Etsy has seen a steady increase in the number of active sellers on its platform. In 2020, the number of sellers reached 4.37 million, but by 2022 it had grown to 5.4 million. 

YearActive Etsy sellersGrowth
20225.4 million↑ 1.89%
20215.3 million↑ 21.28%
20204.37 million↑ 72.05%
20192.54 million↑ 19.81%
20182.12 million↑ 9.84%
20171.93 million↑ 10.29%
20161.75 million↑ 12.18%
20151.56 million↑ 15.56%
20141.35 million↑ 26.17%
20131.07 million↑ 28.92%
20120.83 million
Source: Etsy Active Sellers 2012-2023

Who are the top sellers on Etsy?

SeedGeeks, CaitlynMinimalist, and AcornandCrowStudio are the 3 biggest Etsy sellers with the largest number of orders per month.

Here’s a list of TOP10 Etsy sellers, their product categories, and business locations.

1SeedGeeksHome & LivingUnited States
2CaitlynMinimalistJewelryUnited States
3AcornandCrowStudioElectronics & AccessoriesUnited States
4SouthernSeedExchangeHome & LivingUnited States
5SilverRainSilverJewelryUnited Kingdom
6ModPartyWeddingsUnited States
7HeatherRobertsArtCraft Supplies & ToolsUnited States
8BaileyDesignedCoArt & CollectiblesUnited States
9Beadboat1Craft Supplies & ToolsUnited States
10RaccoonDesignShopArt & CollectiblesUnited States

Source: Marketplace Pulse

79% of Etsy sellers identify as women

According to the Global Etsy Seller Census 2021, 79% of Etsy entrepreneurs identify as women.

In addition 25% of sellers live in rural areas, and 84% operate their businesses alone.

Source: Global Etsy Seller Census 2021

Average Etsy seller’s age is 44

According to the Global Etsy Seller Census 2021, an Etsy seller’s average age is 44. The number has grown since 2020, when the average age was 39 years.

Source: Global Etsy Seller Census 2021

The interest in selling print on demand on Etsy doubled in 2022

As e-commerce continues to grow, many entrepreneurs are turning to print on demand as a way to start and scale their businesses. This trend has been particularly noticeable on Etsy, where sellers are increasingly using POD companies that integrate with Etsy to create and sell unique, personalized products like t-shirts, mugs, and phone cases.

In 2022, interest in selling print on demand on Etsy doubled, according to data from Google Trends.

search trends for etsy print on demand

Etsy revenue

Etsy’s revenue was $2.57 billion in 2022

Etsy revenue refers to the total amount of money earned by the company from various sources, including transaction fees, listing fees, and advertising fees.

In 2022, Etsy’s revenue grew by over 10%, compared to 2021.

Here’s a summary of Etsy’s latest revenue data:

YearEtsy Revenue ($billion)Growth
2022$2.57 billion↑ 10.34%
2021$2.32 billion↑ 34.88%
2020$1.72 billion↑ 112.35%
2019$0.81 billion↑ 35.00%
Source: Etsy Revenue 2012-2023

Etsy statistics by region

There are 3.2 million US-based Etsy shops.

The US leads in terms of Etsy seller numbers with over 3.2 million US-based Etsy stores. The UK comes second with almost 700000 stores. Canada is third with 250000 Etsy stores.

Source: Koalanda

Is Etsy popular in Europe?

Etsy has gained significant popularity in Europe, with Germany being one of its largest markets. As of 2023, Etsy has attracted a considerable number of visitors from Germany, accounting for more than 4% of the total traffic to the platform.

Source: SimilarWeb

Etsy general facts

When was Etsy founded?

Etsy was founded in Brooklyn, New York,  on June 18, 2005.

How popular is Etsy?

Etsy is a highly popular online marketplace for handmade, vintage, and unique goods. It’s the 4th largest marketplace in the world after Amazon, eBay, and Walmart.

Final thoughts

These were 15 key Etsy statistics you should note in 2023.

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