Is Etsy Legit? A Comprehensive Guide to the Trustworthiness of the Platform in 2023

is etsy legit
Helen Shpolanska
Helen Shpolanska
Helen is a ecommerce business owner with a passion for design. She runs multiple print on demand merch stores and shares her insights about selling online in her blog eCom Bits.

If you are interested in starting a small business, selling your handmade products online, or partnering with a POD company to create custom products, you may have heard about Etsy. However, you may also have concerns about whether the platform is legitimate and safe to use.

In this article, we will explore the question, “Is Etsy legit?” and provide you with information to help you make an informed decision about using the platform.

What is Etsy?

First, let’s clarify what Etsy is. Etsy is an e-commerce platform that connects buyers with independent sellers who offer handmade, vintage, and unique factory-manufactured items. It was founded in 2005 and has since grown into a popular marketplace with over 5.4 million active sellers and 89 million active buyers.

etsy homepage

Is Etsy legit?

Yes, Etsy is a legitimate and trusted platform. It has been around for over a decade and has a solid reputation for being a safe and secure platform for buyers and sellers alike. Etsy has also implemented several features to help ensure trust and safety, such as buyer and seller reviews, a case system, and secure payment processing.

Buyer and seller reviews

One of the key features that make Etsy a trustworthy platform is its buyer and seller review system. After a purchase is made, buyers can leave a review of the seller and the product. Sellers can also leave a review of the buyer. These reviews are visible to other buyers and sellers, and they help to build trust and transparency on the platform.

The review system also allows buyers to see if a seller has a history of negative reviews or if they have a good reputation for delivering quality products and providing excellent customer service. Sellers, in turn, can use the review system to build their reputation and attract new buyers.

Case system

Another feature that makes Etsy a safe platform is its case system. If a buyer has an issue with an order, they can open a case with Etsy to resolve the issue. Etsy will investigate the case and work with both the buyer and the seller to reach a resolution. This system helps to ensure that buyers receive the products they ordered, and sellers are protected from fraudulent claims.

Secure payment processing

Etsy uses secure payment processing to ensure that all transactions are safe and secure. When a buyer makes a purchase, they can pay using their credit card, debit card, PayPal account, or other payment methods. Etsy handles the payment processing, so sellers do not have to worry about handling sensitive financial information. This helps to protect both buyers and sellers from fraud and ensures that transactions are safe and secure.

Etsy also offers a case system for payment disputes, where buyers can open a case if they do not receive their product or if there is an issue with the payment processing.


In conclusion, Etsy is a legitimate and trusted e-commerce platform. It has been around for over a decade and has built a solid reputation for being a safe and secure platform for buyers and sellers. Etsy has implemented several features, such as buyer and seller reviews, a case system, and secure payment processing, to ensure trust and safety on the platform.

If you are considering using Etsy to sell your products, be sure to read through Etsy’s seller policies and guidelines to ensure that you comply with all rules and regulations. By following Etsy’s guidelines, providing high-quality products and excellent customer service, and building a good reputation on the platform, you can succeed as an Etsy seller and build a successful business.

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