Is Etsy Pattern Worth It in 2023? My Honest Etsy Pattern Review [April 2023]

etsy pattern
Helen Shpolanska
Helen Shpolanska
Helen is a ecommerce business owner with a passion for design. She runs multiple print on demand merch stores and shares her insights about selling online in her blog eCom Bits.

If you’re looking to set up an online store, Etsy is an excellent option to consider. With a built-in customer base and a user-friendly platform, it’s no wonder that so many people turn to Etsy to sell their products. However, if you want to take your store to the next level, you may want to consider using Etsy Pattern.

In this article, we’ll dive into Etsy Pattern review and explain how it can help you grow your business.

What is Etsy Pattern?

Etsy Pattern is a separate service offered by Etsy that allows sellers to create a fully customizable website that is integrated with their Etsy shop. With Etsy Pattern, you can create a website that is unique to your brand and allows you to showcase your products in a way that is tailored to your audience.

etsy pattern
Source: Etsy

Etsy Pattern pros

There are several benefits to using Etsy Pattern, including:

  1. Full control over your website’s design: With Etsy Pattern, you have complete control over your website’s design, allowing you to create a site that truly reflects your brand and style.
  2. Improved SEO: By having a separate website, you can optimize your site’s SEO for your specific niche or product. This can help you rank higher in search results and reach more customers.
  3. Increased credibility: Having a professional website can make your business appear more credible and established, which can help to attract and retain customers.
  4. Better customer experience: With a separate website, you can create a more seamless customer experience by incorporating features such as a blog or newsletter.

Etsy Pattern cons

It’s important to note that using Etsy Pattern does come with some costs and limitations. For example, you will need to pay a transaction fee of 3.5% on all sales made through your Etsy Pattern website, in addition to any other Etsy fees that you may incur. Additionally, while Etsy Pattern allows you to create a standalone website, it is still closely integrated with Etsy, and you will need to have an active Etsy shop in order to use Etsy Pattern.

Who should use Etsy Pattern?

etsy pattern
Source: Etsy

Etsy Pattern is a great option for Etsy sellers, for example, scaling print on demand Etsy sellers, who are looking to take their business to the next level and create a more professional and streamlined customer experience. Specifically, Etsy Pattern may be a good fit for sellers who:

  1. Want a more customizable website: While Etsy offers a range of customization options, its platform is still somewhat limited in terms of design and layout. With Etsy Pattern, you have much more control over the look and feel of your website, which can be a major advantage if you want to create a unique and memorable brand.
  2. Need advanced features: Etsy Pattern offers a range of advanced features that are not available on Etsy alone, such as the ability to use custom domain names, integrate with third-party services, and access more detailed analytics about your website traffic and sales. If you need these features to grow your business, then Etsy Pattern may be a good choice.
  3. Want to improve their SEO: By creating a separate website that is fully optimized for your specific niche, you can attract and retain more customers, improve your SEO, and increase your sales. If you’re serious about growing your business, then investing in SEO is crucial, and Etsy Pattern can be a powerful tool to help you achieve this.

How to set up Etsy Pattern

Setting up Etsy Pattern is a straightforward process. Here’s how to do it:

  1. Sign up for Etsy Pattern: To get started, navigate to your Etsy shop dashboard and click on the “Pattern” tab. From there, click “Get Started” to begin the sign-up process.
  2. Choose a plan: Etsy Pattern offers two plans: Standard and Plus. The Standard plan costs $15 per month and includes a custom domain, website hosting, and access to customizable templates. The Plus plan costs $10 per month in addition to the Standard plan and includes additional features such as abandoned cart recovery and discounts on shipping labels.
  3. Customize your website: Once you’ve chosen a plan, you can begin customizing your website. Etsy Pattern offers a range of templates to choose from, or you can create your own design from scratch.
  4. Connect your Etsy shop: To connect your Etsy shop to your new website, navigate to the “Shop Settings” section of your Pattern dashboard and click “Connect to Etsy Shop.” From there, you’ll be prompted to authorize the connection.
  5. Publish your website: Once you’re happy with your website’s design, you can publish it to the web. From there, you can start directing customers to your new site and watching your sales grow.

Etsy Pattern Review: is it worth It?

So, is Etsy Pattern worth it? The answer depends on your business and goals. If you’re looking to take your Etsy shop to the next level and create a more professional and seamless customer experience, Etsy Pattern may be a worthwhile investment. However, if you’re just starting out or don’t have the resources to devote to a separate website, it may not be the best choice for you.

Overall, Etsy Pattern offers a range of benefits and can be a powerful tool for growing your business. If you’re considering using Etsy Pattern, be sure to weigh the costs and benefits carefully and do your research to ensure it’s the right choice for your business.

Conclusion

Etsy Pattern is a powerful tool that can help you take your Etsy shop to the next level. By allowing you to create

a separate website that is fully customizable and optimized for your specific niche, you can attract and retain more customers, improve your SEO, and increase your sales. With its user-friendly platform and range of features, Etsy Pattern is a great choice for sellers looking to create a more professional and seamless customer experience.

In this Etsy Pattern review, we’ve explored the benefits of using Etsy Pattern and how to set it up. By following the steps outlined above, you can create a unique and professional website that is integrated with your Etsy shop and optimized for your specific niche. Remember, however, that Etsy Pattern is not for everyone, and it’s important to carefully consider the costs and benefits before making a decision.

Whether you choose to use Etsy Pattern or not, remember that success on Etsy is all about creating a unique and memorable brand, offering high-quality products, and providing excellent customer service. With the right strategies and tools in place, you can take your Etsy shop to the next level and achieve your business goals.

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